Judydy's Blog


Minority Report
October 28, 2009, 9:23 am
Filed under: nct | Tags: , ,

This has been a long delayed post since last wed. Everyone watched minority report during nct tutorial last week and it is really a great film, its so captivating. Minority report is actually a science fiction film directed by Steven Spielberg. As it is a futuristic film, the story is set in 2054 where there is the existence of the Precrime police force which serves to arrest the criminals before they commit any crimes. These criminals were identified based on foreknowledge provided by the precogs. Some of the technologies featured in this film are holograms which I am amazed by it and also iris recognition. I think that it is quite creepy that wherever you go, you will be tracked down easily and this removes all the privacy that  a human being is entitled to.

The purpose of the special division is to create a world free of crimes which is similar to creating a utopian society.

However, let’s give it a thought. A utopian society refers to a perfect society that does not exist yet. Do you think that in reality, this kind of society will ever be created? A crime-less world? A world without death and suffering? Unless we have some really advanced science and technology in the future that will allow the creation of a utopian world, if not it is almost impossible! But who knows? Just like how people in the past decades with only TV, radio and newspapers may not have dream of social networking sites to exist and becoming another platform for receiving the most updated happenings and news around the world.

Like what everyone knows about twitter, facebook and blogs, these social networking sites are now prominent mediums to keep people connected from all over the world. Most of the people are gradually depending on these social sites to get information on the latest products, technology and fashion trends etc. Many companies are no longer depending solely on conventional advertising methods such as TV and newspaper to reach out to their target market.

Like the iris recognition technology used in the film, even though the precrime division aims to create a world without crimes, there is also a down side to this technology as human beings will lost the privacy which they are entitled to.

Now, lets think about the preent technologies we have. With the rising of these new communication technologies, what do you think are the pros and cons that come with it? On the positive side, I think that these social networking sites are definitely an approach that companies should maximize to reach out to their consumers. They allow immediate response from and to your customers which stimulates instant 2 way communication allowing their needs to be heard and addressed to as soon as possible. This could reduce the anxiety faced by your consumers and at the same time allow companies to build a better customer care service environment for them and hence, a better reputation for themselves as companies which prioritize the welfare of their consumers. With good impression, customers will in turn continue to support them. All in all, this is like a cycle that keeps companies and their consumers connected at all time. In my opinion, companies should leverage on the use of these social networking sites to promote themselves, understand their target market better and build on a mutual and beneficial relationship with them.

On the contrary, as these social networking sites allow you to make a lot of online friends, I think that the negative side of this is that it may decrease the ability of the people to make offline friends. The difference between online and offline communication is D.A.T.A (Distance, Appearance, Time, Anonymity). Even though online communication allows you to take on a different persona and some may feel more comfortable chatting online, they should also realize the importance of social skills when meeting people. Very often, be it schooling or working, we will always meet different people in different stages of our lives. When we start to work, it is even more evitable that we will be seeing all kinds of people. Hence, communication is very crucial here in order to understand our colleagues’ and clients’ needs and wants, their views and to avoid any conflicts and come to a consensus for any projects. As the saying goes “no man is an island”. No one is ever alone in school and work, everyone needs to work in teams to achieve a common goal.

All in all, nothing is flawless in this world just like how communication technologies can never be perfect. There is always a positive and negative side attached to it. It all depends on how we utilize these tools.

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