Judydy's Blog

Sunday Sunday
November 29, 2009, 4:18 pm
Filed under: my life

Finally it is the last day of the week.


Social network sites – good or bad for employers?
November 6, 2009, 10:10 pm
Filed under: nct, social media | Tags: , , ,

This is an interesting article that I found on the net which says “Social Networking Costing Companies”.

The link: http://bit.ly/gHuIM

The article reveals that 77% of workers in US who have a Facebook account check their updates at work. Similarly, 57% of UK workers log on to social networks regularly resulting in 40 minutes of lost worker productivity per day.

This has caused workers losing concentration on what they should be doing during work.

Philip Wicks, a consultant at London-based technology research firm, Morse PLC estimates that social networking during office hours costs businesses in the U.K. about $2.25 billion a year. Adding on, workplace consultants say the losses will grow as social and blogging sites attract even more users.

In conclusion, social networking during work has not only cost employers time, but also money!

I am quite surprised at the figure quoted. The amount of money lost could count up to billions! Employers must really do something about this. Well, some employers have already taken actions to prevent incurring further losses!

A recent survey shows 54% of U.S. companies have already banned social networking and blogging while on the job.

This is a video from CNN that shows the results from social site study with shocking figures: http://bit.ly/16huDL

Isn’t it interesting how facebook could benefit companies by providing them a platform to promote their brands, but at the same time it could do harm to their companies too?

There is no deny that social networking sites are growing larger and larger now and many companies are using them to market their brands. Some are even earning their livelihood through blogging! So much so, our lives seem to revolving around social networking sites. But the down side of it is that social networking seems to be overtaking the lives of the employees at work too.

As users of social networking sites, some are just simply addicted to them such as twittering all day and enjoying blogging about their everyday life or sharing interesting findings with their readers.

But let’s change our stand and put ourselves in the shoe of the employers. If we are the employers, what will you do?




Guest Lecture
November 4, 2009, 11:52 pm
Filed under: nct, social media | Tags: , , ,

Today, we had a guest lecture delivered by Pat Law from Ogilvy. *claps*

And it was early in the morning at 8!!! But I’m surprised that many came relatively on time. *claps again*

I think we are quite honoured to have her as our guest lecturer to share with us the insights on social media! Thank you Ms Pat Law! She is actually from the department call “360 degree Digital Influence”. What a cool name! The main role of the department is to promote and monitor their clients’ brand online.

So she taught us how consumers’ opinions be it negative or positive could be tracked down on forums, blogs, twitter, facebook etc. Moreover, you can even find out the details of a person’s twitter account or blogs through sites such as socialmention and twitalyzer.

Twitalyzer is used to evaluate how influential a twitter user is through statistics generated such as the % of influence the person has, how often they tweet etc. Other platform used to evaluate an influencer includes urlfan which tracks bloggers talking about you. All these sites help you to decide how much the user could impact your consumers’ decision making process. After which, you decide if you would want to pitch to them to help you write products reviews etc. There are actually some strategies that you will need to adopt and things to look out for before you pitch to them.

Firstly, you should do research on the blogger by reading their blog to understand what can be said and what not before you send an email to them.

Secondly, you must understand that bloggers are also looking for exclusive information to share with their readers too. You should give them product samples if you want them to write reviews for you.

Do not take them for granted and assume that they will take up your offer.

Crafting a pitch for bloggers indeed requires lots of thinking and skills.

Bascially, what we have learnt from her is that there is no privacy at all on the internet. Whatever we type, even the slightest comment can be tracked down.

For instance, boardtracker is used to track opinions on forums regarding a brand.

Your freedom of speech comes with the price of privacy.

Just a piece of advice: you can rant and rattle all you want on your blogs or social networking sites, but don’t forget that there are people watching you too. =)

For some people, they may state in their blogs that if you don’t like what I’m saying, you don’t have to visit our blogs. You may think that others can’t control what you want to say, but what I think is that they may not like what you say, but they do know how to use what you say to their advantage. Meaning, if companies are searching for feedback on their brands, events or customer service, they can easily use what you commented to improve themselves to suit the needs of their consumers. They may not like what you comment about their brands, but they understand that this information is indeed precious as they not only come free, but also help them think of ways to build a better reputation and serve their customers even better. They don’t have to do surveys or direct mail or spend money to get feedback on their brands; a series of clicks will just bring them to where they want. Aren’t these companies smart? So if you think you are smart, others are smarter than you.

If you are still thinking about the amount of privacy you have online, think twice before you type.

Augmented Reality – now and its future
November 3, 2009, 11:44 pm
Filed under: nct, social media | Tags: , , , ,

I ended my NCT discussion yesterday on mobile revolution and mobile 2.0. Mobile phones have really changed a lot since the past. When the first mobile phone was produced, it was in brick form and phones in the past are mainly used for business purposes and only the rich professionals can afford to buy. However, mobile phones now have become a necessity which almost everyone has. Consumers now buy phones that suit their individual lifestyles; they are looking for phones with distinctive look and feel.

Well, mobile phone technology is of course not going to stop at this point. It is now progressing into mobile 2.0 which is the next generation of mobile internet services that leverage on the use of social networking sites. And the next big thing that is emerging now is AUGMENTED REALITY! It actually means superimposing computer generated information on to real world environment. I was presenting on this topic yesterday and let me share the video on how augmented reality works on mobile phones. Scroll down to watch!

Like what is shown in the video, Layar is the world’s first mobile Augmented Reality browser. This application works by holding the phone in front of you like a camera and information will be displayed on top of the camera display view. It allows users to look for nearby real estate listings, health care providers and also bus schedules. Each webpage in Layar is called a layer, just like there are thousands of websites there will be thousands of layers. If you want to change to another webpage to look for the nearest restaurant near you, you can do so just by swiping your finger across the screen. This is really convenient because you can even get review of the restaurant without having to google it. You can also find twitter users around you using tweetmondo and you will see information about the twitter user such as the number of followers he or she has, age etc. This is really awesome!

But, hold on! This is not all. Augmented reality technology is used beyond this.

I just found an interesting article online from Business Week which explained how some companies actually use augmented reality to sell their product.

Here is the link: http://bit.ly/1lThAK

This is really interesting as consumer brands such as Kia Motors, Nestlé, and Frito-Lay and Cheez Doodle are using augmented reality to market their products with the hope of engaging their consumers more deeply than other forms of social media, such as viral videos, Facebook or Twitter. This makes me think if augmented reality technology will soon take over these social networking sites tool for companies to promote their brands in the future.

So how exactly is augmented reality used to market brands?

Let me share with you an example from the article I mentioned above.

Cheez Doodle brand of Wise Foods wanted to target the teens so the company implemented a new marketing campaign which included an animated alternative rock band called the Cheez Dudes. They have launched a contest which requires consumers to build their own music video with the Cheez Dudes. What they have to do is to print and cut out small square patterns from the website and then place them in front of the computer’s webcam and each of them will become an animated character set in the real-world background or stage which the consumers have chosen to create. The contestant who can create the most popular video by 31st Dec will win the makings of his or her own garage rock band, including a Fender Stratocaster guitar, a Fender Precision Bass, a complete drum set, and other items valued at more than $2,600.

To me, I feel that this is really a novel marketing tactic which engages consumers with the brand through games which is far beyond twitter followings and facebook fanpage. And I feel that this establishes a bonding between the brand and its consumers and create interest for the consumers to know more about the brand.

Alright, this has been a pretty long post so let me end it with some figures taken from the article. “The total market for augmented reality is expected to hit $350 million in 2014, up from about $6 million in 2008, according to ABI Research. Of the total five years from now, almost $170 million will come from mobile augmented reality advertising.”

However, the article also mentioned if augmented reality will just be a passing ad fad. “Other experts fret that the novelty of augmented reality marketing and advertising will wear off quickly.”

So what do you think? Will augmented reality be a future or just a short-term fad?